Bluesky Adds 2 Million New Users After Brazil’s X Ban

In the days following Brazil’s shutdown of X, the decentralized social networking startup Bluesky added over 2 million new users, up from just half a million as of Friday. “This rapid growth led some users to encounter the occasional error that would state there were ‘Not Enough Resources’ to handle requests, as Bluesky engineers scrambled to keep the servers stable under the influx of new sign-ups,” reports TechCrunch’s Sarah Perez. From the report: As new users downloaded the app, Bluesky jumped to becoming the app to No. 1 in Brazil over the weekend, ahead of Meta’s X competitor, Instagram Threads. According to app intelligence firm Appfigures, Bluesky’s total downloads soared by 10,584% this weekend compared to last, and its downloads in Brazil were up by a whopping 1,018,952%. The growth seems to be having a halo effect, as downloads outside Brazil also rose by 584%, the firm noted. In part, this is due to Bluesky receiving downloads in 22 countries where it had barely seen any traction before.

In terms of absolute downloads, countries that saw the most installs outside Brazil included the U.S., Portugal, the U.K., Canada and Spain. Those with the most download growth, however, were Portugal, Chile, Argentina, Colombia and Romania. Most of the latter group jumped from single-digit growth to growth in the thousands. Bluesky’s newcomers have actively engaged on the platform, too, driving up other key metrics.

As one Bluesky engineer remarked, the number of likes on the social network grew to 104.6 million over the past four-day period, up from just 13 million when compared with a similar period just a week ago. Follows also grew from 1.4 million to 100.8 million while reposts grew from 1.3 million to 11 million. As of Monday, Bluesky said it had added 2.11 million users during the past four days, up from 26,000 users it had added in the week-ago period. In addition, the company noted it had seen “significantly more than a 100% [daily active users] increase.” On Tuesday, Bluesky told TechCrunch the number is now 2.4 million and continues to grow “by the minute.”

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‘Uncertainty’ Drives LinkedIn To Migrate From CentOS To Azure Linux

The Register’s Liam Proven reports: Microsoft’s in-house professional networking site is moving to Microsoft’s in-house Linux. This could mean that big changes are coming for the former CBL-Mariner distro. Ievgen Priadka’s post on the LinkedIn Engineering blog, titled Navigating the transition: adopting Azure Linux as LinkedIn’s operating system, is the visible sign of what we suspect has been a massive internal engineering effort. It describes some of the changes needed to migrate what the post calls “most of our fleet” from the end-of-life CentOS 7 to Microsoft Azure Linux — the distro that grew out of and replaced its previous internal distro, CBL-Mariner.

This is an important stage in a long process. Microsoft acquired LinkedIn way back in 2016. Even so, as recently as the end of last year, we reported that a move to Azure had been abandoned, which came a few months after it laid off almost 700 LinkedIn staff — the majority in R&D. The blog post is over 3,500 words long, so there’s quite a lot to chew on — and we’re certain that this has been passed through and approved by numerous marketing and management people and scoured of any potentially embarrassing admissions. Some interesting nuggets remain, though. We enjoyed the modest comment that: “However, with the shift to CentOS Stream, users felt uncertain about the project’s direction and the timeline for updates. This uncertainty created some concerns about the reliability and support of CentOS as an operating system.” […]

There are some interesting technical details in the post too. It seems LinkedIn is running on XFS — also the RHEL default file system, of course — with the notable exception of Hadoop, and so the Azure Linux team had to add XFS support. Some CentOS and actual RHEL is still used in there somewhere. That fits perfectly with using any of the RHELatives. However, the post also mentions that the team developed a tool to aid with deploying via MaaS, which it explicitly defines as Metal as a Service. MaaS is a Canonical service, although it does support other distros — so as well as CentOS, there may have been some Ubuntu in the LinkedIn stack as well. Some details hint at what we suspect were probably major deployment headaches. […] Some of the other information covers things the teams did not do, which is equally informative. […]

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India’s Influencers Fear a New Law Could Make them Register with the Government

Indian influencers

It’s the largest country on earth — home to 1.4 billion people. But “The Indian government has plans to classify social media creators as ‘digital news broadcasters,'” according to the nonprofit site RestofWorld.org.

While there’s “no clarity” on the government’s next move, the proposed legislation would require social media creators “to register with the government, set up a content evaluation committee that checks all content before it is published, and appoint complaint handlers — all at their own expense. Any failures in compliance could lead to criminal charges, including jail term.”

On July 26, the Hindustan Times reported that the government plans to tweak the proposed Broadcasting Services (Regulation) Bill, which aims to combine all regulations for broadcasters under one law. As per a new version of the bill, which has been reviewed by Rest of World, the government defines “digital news broadcaster” as “any person who broadcasts news and current affairs programs through an online paper, news portal, website, social media intermediary, or other similar medium as part of a systematic business, professional or commercial activity.”

Creators and digital rights activists believe the potential legislation will tighten the government’s grip over online content and threaten the last bastion of press freedom for independent journalists in the country. Over 785 Indian creators have sent a letter to the government seeking more transparency in the process of drafting the bill. Creators have also stormed social media with hashtags like #KillTheBill, and made videos to educate their followers about the proposal.

One YouTube creator told the site that if the government requires them to appoint a “grievance redressal officer,” they might simply film themselves, responding to grievances — to “make content out of it”.

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Whatever Happened to MySpace?

In 2006 MySpace reportedly became America’s most-visited web site — passing both Google and Yahoo Mail.

So what happened? TribLive reports:
The co-founders, Tom Anderson and Chris DeWolfe, sold MySpace to Rupert Murdoch’s News Corporation for $580 million in 2005, and that company sold it to the online advertising company Specific Media and Justin Timberlake in 2011, which later became the ad tech firm Viant, according to SlashGear. Viant was bought by Time in 2016, which was acquired by Meredith Corporation at the end of 2017, according to The Guardian. Meredith then sold Myspace to Viant Technology LLC, which currently operates the platform, SlashGear said.
During its time under Timberlake, Myspace morphed from a social media platfrom and turned over a new leaf as a music discovery site, SlashGear reported. The once booming online atmosphere has turned into a ghost town, according to The Guardian. Despite the number of people on Myspace dwindling, a handful of devoted users remains.

The glory days of MySpace drew this bittersweet remembrance from TechRadar:
Not everyone on the TechRadar team looks back on those early MySpace years fondly, with our US editor in chief Lance Ulanoff recalling that it “it was like peoples’ brains had been turned inside out and whatever didn’t stick, dropped onto the page and was represented as a GIF”.

Many of us do, though, remember picking our Top 8s (the site’s weird ranking system for your friends) and decorating our MySpace pages with as many flashing lights as possible.

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Threads Expands Fediverse Beta, Letting Users See Replies (and Likes) on Other Fediverse Sites like Mastodon

An anonymous Slashdot reader shared this report from the Verge:

Threads will now let people like and see replies to their Threads posts that appear on other federated social media platforms, the company announced on Tuesday.

Previously, if you made a post on Threads that was syndicated to another platform like Mastodon, you wouldn’t be able to see responses to that post while still inside Threads. That meant you’d have to bounce back and forth between the platforms to stay up-to-date on replies… [I]n a screenshot, Meta notes that you can’t reply to replies “yet,” so it sounds like that feature will arrive in the future.
“Threads is Meta’s first app built to be compatible with the fediverse…” according to a Meta blog post. “Our vision is that people using other fediverse-compatible servers will be able to follow and interact with people on Threads without having a Threads profile, and vice versa, connecting communities…” [If you turn on “sharing”…] “Developers can build new types of features and user experiences that can easily plug into other open social networks, accelerating the pace of innovation and experimentation.”

And this week Instagram/Threads top executive Adam Mosseri posted that Threads is “also expanding the availability of the fediverse beta experience to more than 100 countries, and hope to roll it out everywhere soon.”

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Meta Is Tagging Real Photos As ‘Made With AI,’ Says Photographers

Since May, Meta has been labeling photos created with AI tools on its social networks to help users better identify the content they’re consuming. However, as TechCrunch’s Ivan Mehta reports, this approach has faced criticism as many photos not created using AI tools have been incorrectly labeled, prompting Meta to reevaluate its labeling strategy to better reflect the actual use of AI in images. From the report: There are plenty of examples of Meta automatically attaching the label to photos that were not created through AI. For example, this photo of Kolkata Knight Riders winning the Indian Premier League Cricket tournament. Notably, the label is only visible on the mobile apps and not on the web. Plenty of other photographers have raised concerns over their images having been wrongly tagged with the “Made with AI” label. Their point is that simply editing a photo with a tool should not be subject to the label.

Former White House photographer Pete Souza said in an Instagram post that one of his photos was tagged with the new label. Souza told TechCrunch in an email that Adobe changed how its cropping tool works and you have to “flatten the image” before saving it as a JPEG image. He suspects that this action has triggered Meta’s algorithm to attach this label. “What’s annoying is that the post forced me to include the ‘Made with AI’ even though I unchecked it,” Souza told TechCrunch.

Meta would not answer on the record to TechCrunch’s questions about Souza’s experience or other photographers’ posts who said their posts were incorrectly tagged. However, after publishing of the story, Meta said the company is evaluating its approach to indicate labels reflect the amount of AI used in an image. “Our intent has always been to help people know when they see content that has been made with AI. We are taking into account recent feedback and continue to evaluate our approach so that our labels reflect the amount of AI used in an image,” a Meta spokesperson told TechCrunch. “For now, Meta provides no separate labels to indicate if a photographer used a tool to clean up their photo, or used AI to create it,” notes TechCrunch. “For users, it might be hard to understand how much AI was involved in a photo.”

“Meta’s label specifies that ‘Generative AI may have been used to create or edit content in this post’ — but only if you tap on the label. Despite this approach, there are plenty of photos on Meta’s platforms that are clearly AI-generated, and Meta’s algorithm hasn’t labeled them.”

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