Category: apple

Apple is testing an M3 chipset with a 12-core processor and 18-core GPU, according to Bloomberg’s Mark Gurman. In his latest Power On newsletter, Gurman reports a source sent him App Store developer logs that show the chip running on an unannounced MacBook Pro with macOS 14. He speculates the M3 variant Apple is testing is the base-level M3 Pro the company plans to release sometime next year…

[T]he M3 Pro reportedly features 50 percent more CPU cores than its first-generation predecessor.

From Gurman’s original article:
I’m sure you’re wondering: How can Apple possibly fit that many cores on a chip? The answer is the 3-nanometer manufacturing process, which the company will be switching to with its M3 line. That approach allows for higher-density chips, meaning a designer can fit more cores into an already small processor.

AI in Apple products today is like irrigation for its walled garden, essential and helpful for an increasing number of functions, but ultimately it’s the hardware fruit that Apple sells. Generative AI could come in like a tidal wave. Apple, by all appearances, squandered the lead it established since becoming the first big tech company to make an AI-powered voice assistant. Siri was clearly flawed from the start, but it looks ancient by the standards of ChatGPT. To compete in this new AI race, companies need massive, bespoke computational clusters that cost hundreds of millions of dollars. Cloud services are not Apple’s strongest suit right now, as its chief for that division is leaving, and iCloud has been the subject of lament in this very newsletter. The company is investing significant resources in the augmented-reality headset we expect to debut in June and the long-mooted, capital-intensive automotive initiative.

– Apple is working on “optimized” versions of apps like Safari and many of the core apps you might already be familiar with from an iPhone, including “Apple’s services for calendars, contacts, files, home control, mail, maps, messaging, notes, photos and reminders, as well as its music, news, stocks and weather apps.”
– There will be headset versions of FaceTime and Apple TV with features that “will look similar to their iPad counterparts.”
– Apple is apparently testing a camera app, which could let you take pictures using its many rumored cameras.
– You’ll be able to read books in VR with Apple Books and meditate with an app.
– A headset-compatible version of its new Freeform app could let you collaborate with others in mixed reality.
– Freeform won’t be the only productivity app: the headset will also apparently support Pages, Numbers, Keynote, iMovie, and GarageBand.
– Apple wants to make watching sports a “richer experience,” which could utilize technology it acquired when it bought NextVR.
– Gaming will “be a central piece of the device’s appeal.” (That feels like a smart decision.)

That step would signal to groups that issued initial complaints about Apple’s actions and Apple that the authority found evidence of illegal anticompetitive behavior in its initial review of the complaints it received. The 2020 complaint argues that Apple’s app tracking changes did not adequately adhere to European Union privacy rules and that Apple failed to hold itself to the same ad targeting standards that it forced on its competitors because it targeted iOS users with ads from app tracking data. The complaint was filed jointly by four French advertising trade groups — IAB France, Mobile Marketing Association (MMA), SRI and UDECAM.

And you never meet the people. You never shake their hands. You never hear their story or tell yours. But somehow, in the act of making something with a great deal of care and love, something’s transmitted there. And it’s a way of expressing to the rest of our species our deep appreciation. So we need to be true to who we are and remember what’s really important to us.”

“Your app includes AI-generated content but does not appear to include content filtering at this time,” Apple’s app-review team said last week in a message to the developer reviewed by the Journal. The app-review team said that because the app could produce content not appropriate for all audiences, BlueMail should move up its age restriction to 17 and older, or include content filtering, the documents show. Mr. Volach says it has content-filtering capabilities. The app’s restriction is currently set for users 4 years old and older. Apple’s age restriction for 17 and older is for categories of apps that may include everything from offensive language to sexual content and references to drugs. Mr. Volach says that this request is unfair and that other apps with similar AI functions without age restrictions are already allowed for Apple users.

It bought Intel’s modem business in 2019 and there had been speculation it would begin using in-house parts this year. In an interview with CNBC’s Karen Tso and Arjun Kharpal, Amon said Qualcomm had told investors back in 2021 that it did not expect to provide modems for the iPhone in 2023, but Apple then decided to continue for another year. Amon did not confirm whether Apple would pay Qualcomm QTL licenses if it moves to its own modems, but said royalty was “independent from providing a chip.”

Last year at this time Apple shared it hit 1.8 billion active devices. That means it added more than 200 million Apple devices in the last 12 months to surpass the 2 billion mark. That’s impressive since its installed base was growing by around 100-150 million new devices per year since 2019. And active devices doubled from 1 to 2 billion in just seven years. As for the Services, it saw a record $20.8 billion in revenue for the quarter, slightly beating the $19.5 billion estimate.

The report explains: “The headset will have several external cameras that can analyze a user’s hands, as well as sensors within the gadget’s housing to read eyes. That allows the wearer to control the device by looking at an on-screen item — whether it’s a button, app icon or list entry — to select it. Users will then pinch their thumb and index finger together to activate the task — without the need to hold anything. The approach differs from other headsets, which typically rely on a hand controller.”

More details on the hardware of the headset include that there will be a Digital Crown similar to the Apple Watch for switching between AR and VR. The VR mode will fully immerse the wearer, but when AR mode is enabled the “content fades back and becomes surrounded by the user’s real environment.” This is reportedly one of the features Apple hopes will be a “highlight of the product.” To address overheating concerns, the Reality Pro headset will use an external battery that “rests in a user’s pocket and connects over a cable.” There will also be a cooling fan to further reduce the likelihood of the headset overheating. “The headset can last about two hours per battery pack,” Bloomberg reports. The battery pack is “roughly the size of two iPhone 14 Pro Maxes stacked on top of each other, or about six inches tall and more than half an inch thick.” Another tidbit from the report is that the headset will be able to serve as an external display for Mac. “Users will be able to see their Mac’s display in virtual reality but still control the computer with their trackpad or mouse and physical keyboard,” reports Bloomberg. Apple is also “developing technology that will let users type in midair with their hands.”

Additionally, FaceTime on the headset will “realistically render a user’s face and full body in virtual reality.”

A team of more than 1,000 people have been reportedly working on the first version of the device for the past seven years. It’s slated to cost “roughly $3,000” when it debuts sometime this spring.