Some Ads Play on Streaming Services Even When the TV Is Off, Study Finds

Many commercials continue to play on ad-supported streaming services after viewers turn off their television, new research shows, a problem that is causing an estimated waste of more than $1 billion a year for brands. From a report: The findings come as an ever-growing share of ad dollars is shifting from traditional TV to streaming platforms, a trend that is likely to accelerate now that industry giants Netflix and Walt Disney’s Disney+ have embraced the idea of offering an ad-supported version of their services. Some 17% of ads shown on televisions connected through a streaming device — including streaming boxes, dongles, sticks and gaming consoles — are playing while the TV is off, according to a study by WPP’s ad-buying giant GroupM and ad-measurement firm

That is because when a TV set is turned off, it doesn’t always send a signal to the streaming device connected to the TV through its HDMI port, GroupM said. As a result, the streaming device will continue playing the show and its ads unless users had exited or paused the streaming app they were watching before turning off their TV. Due to the nature of the problem, using a smart TV — on which streaming apps are loaded — makes it far less likely that ads would be shown while the TV is off, since in this instance the television and streaming device are just a single piece of hardware. GroupM said it found “virtually no incidence” of the issue on smart TV apps. The study, which included smart TVs and some hooked up with a streaming device, found that on average, between 8% and 10% of all streaming ads were shown while the TV was off.

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NCTC Could Drop ‘Cable’ As Industry Group Eyes Name Change

Industry trade group the National Cable Television Cooperative (NCTC) could be dropping the “cable” moniker as it eyes a potential name change. Fierce Video reports: A trademark application filed by NCTC on May 17 shows one proposal for a new name: National Content & Technology Cooperative. An NCTC spokesperson confirmed to Fierce that the organization will be changing its name, but said it is considering a large number of options and hasn’t yet settled on a final decision. The spokesperson noted it’s taking time to register potential names, but some of the other choices on the table include simply “NCTC,” “NCTC Online” or even sticking with its current brand of the National Cable Television Cooperative. […] According to the application, it appears NCTC is also considering losing the image of a coaxial cable that’s currently featured in its logo.

So why the potential shift away from cable? One factor could be that the industry has clearly changed since NCTC formed in 1984, with cable operators in recent years deemphasizing traditional video offerings. The “Cable Television” part of the group’s name is becoming less accurate over time, said Brett Sappington, VP of Interpret. “Broadband, not television, is the cash cow for the cable industry,” he told Fierce Video. “Many of the organization’s members are actually moving away from offering their own video service and are, instead, focusing on broadband bundled with streaming services.” […] Along with industry changes come some shifts in perception as well. “Cable TV doesn’t necessarily have a positive connotation today,” Sappington noted. “In fact, many online TV services such as Sling TV or FuboTV emphasize why consumers should ‘drop cable’ and go with their services instead,” he continued.

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Paramount+ Releases Trailer for Its 6th Star Trek Series, ‘Strange New Worlds’

The Paramount+ streaming service already has five ongoing Star Trek series (including Discovery and Picard).

But they’ve just released a trailer for another one — and it’s now derived directly from the original 1960s TV show, even including some of its original characters. The upcoming show’s title?

Star Trek: Strange New Worlds.

Ars Technica reports:

As we’ve reported previously, one of the highlights of Star Trek: Discovery’s second season was the appearance of classic original series (TOS) characters Capt. Christopher Pike (Anson Mount), Number One (Rebecca Romijn), and Spock (Ethan Peck). All three reprise their roles for Strange New Worlds….

“If you want to seek out new life, go where the aliens are,” Pike tells us. But that alien life might not be receptive to first contact, as Pike and the Enterprise find themselves under fire by aliens who consider their presence to be “blasphemy.” And romance blooms for both Pike and Spock (separately, not with each other).

Star Trek: Strange New Worlds debuts on Paramount+ on May 5, 2022. The streaming platform has already greenlighted a second season, with Paul Wesley (Vampire Diaries ) joining the cast as future Enterprise Capt. James T. Kirk.
Ars Technica reports the cast as:

Babs Olusanmokun playing Dr. M’BengaCelia Rose Gooding filling Nichelle Nichols’ shoes as Cadet Nyota UhuraJess Bush playing Nurse Christine ChapelMelissa Navai playing Lt. Erica OrtegasBruce Orak playing an Aenar named Hemmer.Christina Chong playing La’An Noonien-Singh (a relation of the classic revenge-obsessed Star Trek villain Khan).
And on an unrelated note…

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‘God of War’ TV Series Adaptation Eyed By Prime Video

According to Deadline, Prime Video is turning PlayStation’s mythology-themed game franchise God of War into a live-action TV series. From the report: I hear the series adaptation comes from The Expanse creators/executive producers Mark Fergus and Hawk Ostby and The Wheel of Time executive producer/showrunner Rafe Judkins as well as Sony Pictures Television and PlayStation Productions, which collaborate on all TV series based on PlayStation games. This would mark the latest big deal for a TV series based on a popular video game title in a red-hot streaming marketplace for gaming IP. Peacock just landed another SPT/PlayStation property, Twisted Metal, with a series order and Anthony Mackie starring. HBO has coming up the high-profile PlayStation game-based series The Last of Us, starring Pedro Pascal and Bella Ramsey. Netflix has a Resident Evil TV series in the works, while Paramount+ is about to debut Halo.
The God of War franchise from Sony’s Santa Monica Studio spans a total of seven games across four PlayStation consoles. The action game series launched in 2005 on the PlayStation 2, with the first God of War. At the center is ex-Spartan warrior Kratos and his perilous journey to exact revenge on the Ares, the Greek God of War, after killing his loved ones under the deity’s influence. After becoming the ruthless God of War himself, Kratos finds himself constantly looking for a chance to change his fate. Following several titles on various PlayStation consoles including the PS3 and the handheld PSP, Santa Monica Studio brought new life to the franchise with the 2018 game on the PlayStation 4. In it, Kratos comes to the Norse wilds where he gets a second chance at fatherhood with his son Atreus. The installment a slew of honors at the 2018 Game Awards, including Game of the Year. An eighth God of War installment, God of War: Ragnorok, is in the works for PlayStation 4 and PlayStation 5 and is set to drop this year.

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Cable News Talent Wars Are Shifting To Streaming Platforms

The vacancies at cable news companies are piling up as networks and journalists begin to eye streaming alternatives. Axios reports: Why it matters: Primetime cable slots and the Sunday shows are no longer the most opportunistic placements for major TV talent.

Driving the news: Long-time “Fox News Sunday” host Chris Wallace is leaving the network after nearly two decades, he announced Sunday. He will be joining CNN as an anchor for its new streaming service, CNN+. Wallace will anchor a new weekday show and will contribute to the network’s daily live programming, per CNN. It was his decision not to renew his contract with the network, which expired this year, CNN’s Brian Stelter reported.

The big picture: Wallace marks the latest in a string of cable news host departures and shakeups in the past few weeks and months. There are now several holes cable bosses will need to fill in coming weeks. […] Major networks are investing heavily to lure talent to streaming alternatives in light of the decline of linear television. CNN hired NBC News veteran Kasie Hunt as an anchor and analyst for CNN+, reportedly for a salary of over $1 million. It’s hiring hundreds of new roles for the streaming service, set to launch next quarter. NBC News has already hired the majority of the 200+ new jobs it announced over the summer for its new streaming service and digital team, a top executive confirmed to Axios last month. One of its linear TV anchors, Joshua Johnson, moved full-time to host a primetime streaming show for NBC News Now. Fox News launched a new weather-focused streaming service in October. A Fox executive said last week the company is prepared to migrate Fox News to a streaming platform when the time is right. CBS News changed the name of its streaming service recently from CBSN to “CBS News” to represent a new streamlined vision for streaming. “TV networks won’t stop seriously investing in linear news programs until sports move out of the cable bundle, and that won’t be for another few years,” adds Axios.

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