Tumblr iOS Revenue Increased 125% Since Launching Its Parody of Paid Verification
According to new data from app intelligence firm Sensor Tower provided to TechCrunch, consumer spending on Tumblr’s iOS app increased since November 2022’s double-blue check launch, now totaling $263,000 in net revenue. While that’s not a significant figure in the grand scheme of things by any means, it still represents a 125% jump in spending compared with the prior three-month total of August through October 2022. When looking at more long-term trends, Tumblr’s revenue remains up — but not by as much. Sensor Tower says the in-app purchase revenue on iOS is up 19%, compared with the prior ten months ahead of the blue check’s launch (January through October 2022).
Read more of this story at Slashdot.