Category: hp

HP is also getting rid of some of its commercial series names, like Pro. From now on, new, lower-end commercial laptops will be ProBooks. There will also be ProDesktop desktops and ProStudio AIOs. These computers will have either a 2 modifier for entry-level designs or a 4 modifier for ones with a little more power. For example, an HP ProDesk 2 is less powerful than an HP ProDesk 4. Anything more powerful will be considered either an EliteBook (laptops), EliteDesk (desktops), or EliteStudio (AIOs). For the Elite computers, the modifiers go from 6 to 8, X, and then Ultra. A Dragonfly laptop today would fall into the Ultra category. HP did less overhauling of its commercial lineup because it “recognized a need to preserve the brand equity and familiarity with our current sub-brands,” Wolff said, adding that HP “acknowledged the creation of additional product names like Dragonfly made those products stand out, rather than be seen as part of a holistic portfolio.” […]

As you might now expect of any tech rebranding, marketing push, or product release these days, HP is also announcing a new emblem that will appear on its computers, as well as other products or services, that substantially incorporate AI. The two laptops announced today carry the logo. According to Wolff, on computers, the logo means that the systems have an integrated NPU “at 40+ trillions of operations per second.” They also come with a chatbot based on ChatGPT 4, an HP spokesperson told me.

In the PC unit, notebooks were up 3 percent to $7.734 billion, and desktops were up 28 percent to $2.855 billion as corporate customers refreshed their estates. […] HP recorded a net profit of $1 billion for the period, lower than the $1.228 billion reported in the same quarter of last year.