Reddit reported its first results since going public in late March. Yahoo Finance reports:
Daily active users increased 37% year over year to 82.7 million. Weekly active unique users rose 40% from the prior year. Total revenue improved 48% to $243 million, nearly doubling the growth rate from the prior quarter, due to strength in advertising. The company delivered adjusted operating profits of $10 million, versus a $50.2 million loss a year ago. [Reddit CEO Steve] Huffman declined to say when the company would be profitable on a net income basis, noting it’s a focus for the management team. Other areas of focus include rolling out a new user interface this year, introducing shopping capabilities, and searching for another artificial intelligence content licensing deal like the one with Google.
Bloomberg notes that already Reddit “has signed licensing agreements worth $203 million in total, with terms ranging from two to three years. The company generated about $20 million from AI content deals last quarter, and expects to bring in more than $60 million by the end of the year.”
And elsewhere Bloomberg writes that Reddit “plans to expand its revenue streams outside of advertising into what Huffman calls the ‘user economy’ — users making money from others on the platform… ”
In the coming months Reddit plans to launch new versions of awards, which are digital gifts users can give to each other, along with other products… Reddit also plans to continue striking data licensing deals with artificial intelligence companies, expanding into international markets and evaluating potential acquisition targets in areas such as search, he said.
Meanwhile, ZDNet notes that this week a Reddit announcement “introduced a new public content policy that lays out a framework for how partners and third parties can access user-posted content on its site.”
The post explains that more and more companies are using unsavory means to access user data in bulk, including Reddit posts. Once a company gets this data, there’s no limit to what it can do with it. Reddit will continue to block “bad actors” that use unauthorized methods to get data, the company says, but it’s taking additional steps to keep users safe from the site’s partners…. Reddit still supports using its data for research: It’s creating a new subreddit — r/reddit4researchers — to support these initiatives, and partnering with OpenMined to help improve research. Private data is, however, going to stay private.
If a company wants to use Reddit data for commercial purposes, including advertising or training AI, it will have to pay. Reddit made this clear by saying, “If you’re interested in using Reddit data to power, augment, or enhance your product or service for any commercial purposes, we require a contract.” To be clear, Reddit is still selling users’ data — it’s just making sure that unscrupulous actors have a tougher time accessing that data for free and researchers have an easier time finding what they need.
And finally, there’s some court action, according to the Register. Reddit “was sued by an unhappy advertiser who claims that internet giga-forum sold ads but provided no way to verify that real people were responsible for clicking on them.”
The complaint [PDF] was filed this week in a U.S. federal court in northern California on behalf of LevelFields, a Virginia-based investment research platform that relies on AI. It says the biz booked pay-per-click ads on the discussion site starting September 2022… That arrangement called for Reddit to use reasonable means to ensure that LevelField’s ads were delivered to and clicked on by actual people rather than bots and the like. But according to the complaint, Reddit broke that contract…
LevelFields argues that Reddit is in a particularly good position to track click fraud because it’s serving ads on its own site, as opposed to third-party properties where it may have less visibility into network traffic… Nonetheless, LevelFields’s effort to obtain IP address data to verify the ads it was billed for went unfulfilled. The social media site “provided click logs without IP addresses,” the complaint says. “Reddit represented that it was not able to provide IP addresses.”
“The plaintiffs aspire to have their claim certified as a class action,” the article adds — along with an interesting statistic.
“According to Juniper Research, 22 percent of ad spending last year was lost to click fraud, amounting to $84 billion.”
Read more of this story at Slashdot.
