Users Shocked To Find Instagram Limits Political Content By Default
To change the setting, users can navigate to Instagram’s menu for “settings and activity” in their profiles, where they can update their “content preferences.” On this menu, “political content” is the last item under a list of “suggested content” controls that allow users to set preferences for what content is recommended in their feeds. There are currently two options for controlling what political content users see. Choosing “don’t limit” means “you might see more political or social topics in your suggested content,” the app says. By default, all users are set to “limit,” which means “you might see less political or social topics.” “This affects suggestions in Explore, Reels, Feed, Recommendations, and Suggested Users,” Instagram’s settings menu explains. “It does not affect content from accounts you follow. This setting also applies to Threads.” “Did [y’all] know Instagram was actively limiting the reach of political content like this?!” an X user named Olayemi Olurin wrote in an X post. “I had no idea ’til I saw this comment and I checked my settings and sho nuff political content was limited.”
“This is actually kinda wild that Instagram defaults everyone to this,” another user wrote. “Obviously political content is toxic but during an election season it’s a little weird to just hide it from everyone?”
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