Etsy Loses Its ‘Handmade’ and ‘Vintage’ Labels As It Takes On Temu and Amazon
Instead of “handmade” and “vintage,” Etsy created four new classifications for sellers on the site: “made by,” “designed by,” “handpicked by,” and “sourced by.” In order for products to be sold on Etsy, they’ll now need to fall into one of these four categories. The Verge reports: Vintage items — a backbone of Etsy’s offerings — will fall under “handpicked by,” though these items will also have “vintage” labels on product listings. Craft supplies like beads or clay are considered “sourced by.” A vase handmade by a ceramics artist would be in the “made by” category, whereas a digital illustration would be considered “designed by” the seller. These categories will be visible on Etsy product listings. The company says that this won’t change anything in practice — things that were previously prohibited, like the reselling of items made by someone else, still won’t be allowed under the new policy.
“The consistent theme here is that items are infused with a human touch, because that’s what makes Etsy, well, Etsy,” CEO Josh Silverman said in a video message. The goal for the new categories, the company says, is to provide more details to shoppers about how an item is made and how a seller was involved in the process. Etsy has differentiated itself from other marketplaces like Amazon or Temu, emphasizing itself as a place to find unique items made by an artisan or selected by a curator. But over the years, the company has loosened its rules around what exactly counts as “handmade.”
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