Trump Promotes Family’s New Crypto Platform, ‘The DeFiant Ones’
Two of Trump’s sons, Eric Trump and and Donald Jr., have spent weeks teasing the forthcoming platform, which Eric recently described as “digital real estate.” “It’s equitable. It’s collateral anyone can get access to and do so instantly,” Eric told the New York Post earlier this month. “I don’t know if people realize what a shake up that is for the world of banking and finance. I hope we can help change that.” The Trump brothers have also promoted the project with posts declaring that “decentralized finance is the future” and asking people to “stay tuned for a big announcement.”
The mention of digital real estate could be a reference to selling digitized versions of assets in the metaverse, a concept which peaked in popularity in 2021 during the last bull market cycle in crypto. Digitized real estate could also mean that the project would tokenize real-world assets. […] Trump’s eldest son recently said that the family wasn’t launching a memecoin and instead, was working to develop a crypto platform that would rival the traditional banking system. “What we want to do is take on a lot of the banking world,” he said Aug. 8. “I think there has been a lot of inequality in that only certain people can get financing […] so this notion of decentralized finance is obviously very appealing to guys like me who have been debanked,” Donald Trump Jr. said in the interview on Locals.
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