Will EVs Mean the End of AM Radio In Cars?
We contacted all three of Detroit’s giants for why they continue to include AM radios when some European makes have phased them out, but the answer establishes itself across those very same lines. AM radio has fallen out of favor in Europe, with Radio Info reporting in 2015 that stations were shutting down en masse from France to the Netherlands and Russia. The frequency has largely been superseded by the DAB format, which is a more advanced form of radio broadcasting with better audio quality and choice of stations. AM radio stations and their listeners are all but gone in Europe, so European carmakers may not need to include technology that many of its customers can’t use.
In the U.S., on the other hand, radio remains a must for car buyers, with 89 percent of responders in a 2021 survey stating radio should be standard in new cars. That makes radio even more important to U.S. car buyers than USB ports, which only 84 percent said were necessary. AM audiences were in rapid decline as of a 2017 report by Inside Radio, but not to enough a degree for American carmakers to leave AM radios out of their products. It’s not hard to figure out why AM’s holding on here, either: AM signals travel further than FM broadcasts do and are cheaper to transmit, allowing them to cater to audiences in sparsely populated areas. Audio quality can’t compare, but that’s secondary to having anything to listen to at all in some parts of the continental United States.
Read more of this story at Slashdot.