Disney’s First R-Rated Movie Opening Sets an All-Time Record: ‘Deadpool & Wolverine’

No R-rated film has ever earned as much in its opening weekend, reports the Hollywood Reporter — a whopping $205 million. (The previous record was $133.7 million, set in 2016 by the original film Deadpool…)

It’s also the very first R-rated film ever released by Disney…

[Deadpool actor Ryan] Reynolds has his own theory about its success. “Disney probably doesn’t want me to frame it this way, but I’ve always thought of Deadpool & Wolverine as the first four-quadrant, R-rated film,” Reynolds tells the Hollywood Reporter. “Yes, it’s rated R, but we set out to make a movie with enough laughs, action and heart to appeal to everyone, whether you’re a comic book movie fan or not.”

There’s reason Disney and others may bristle at labeling it a four-quadrant film, which generally is reserved for movies that work equally for males and females over and under 25. Afterall, it is perhaps the most violent and bloody Deadpool movie yet. Still, here’s evidence to back up Reynolds’ theory that it’s playing to a far more broad audience than the usual Marvel Cinematic Univerese movie, even if it’s skewing male by anywhere from 60 to 63 percent. So far, 13.6 million people have bought tickets to see it, on par with last year’s Barbie, which was rated PG-13, according to Steve Buck’s leading research firm EntTelligence. That’s the most foot traffic ever for an R-rated movie….

“Once thought of as a sure-fire way to limit potential box office, the R rating, when properly applied, can be the key to unlocking massive box office, and this has proven to be the secret sauce for the Deadpool franchise,” says chief Comscore box office analyst Paul Dergarabedian. “The creative freedom afforded by the less restrictive rating has enabled filmmakers to push the envelope and, particularly in the case of Deadpool & Wolverine, can deliver the kind of edgy, intense, profanity-filled comedy action that modern audiences are fired up to see on the big screen….”

It’s also the biggest July opening of all time, the biggest opening of 2024 so far and Marvel Studios’ biggest launch since Spider-Man: No Way Home in December 2021.

ScreenRant notes that Deadpool & Wolverine has already surpassed the entire global box office for The Marvels in just three days. It’s the biggest debut for a film since James Cameron’s Avatar: The Way of the Water in December of 2022 (according to the Hollywood Reporter). And they add that though the figures haven’t been adjusted for inflation — it’s still the eighth-biggest box office opening of all time.

But at the end of the day, it’s just people enjoying a movie together. “Well, I’m not saying that other people should do this, but my 9-year-old watched the movie with me and my mom, who’s in her late 70s,” Reynolds reportedly told the New York Times, “and it was just was one of the best moments of this whole experience for me. Both of them were laughing their guts out, were feeling the emotion where I most desperately hoped people would be.”

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After Crowdstrike Outage, FSF Argues There’s a Better Way Forward

“As free software activists, we ought to take the opportunity to look at the situation and see how things could have gone differently,” writes FSF campaigns manager Greg Farough:

Let’s be clear: in principle, there is nothing ethically wrong with automatic updates so long as the user has made an informed choice to receive them… Although we can understand how the situation developed, one wonders how wise it is for so many critical services around the world to hedge their bets on a single distribution of a single operating system made by a single stupefyingly predatory monopoly in Redmond, Washington. Instead, we can imagine a more horizontal structure, where this airline and this public library are using different versions of GNU/Linux, each with their own security teams and on different versions of the Linux(-libre) kernel…

As of our writing, we’ve been unable to ascertain just how much access to the Windows kernel source code Microsoft granted to CrowdStrike engineers. (For another thing, the root cause of the problem appears to have been an error in a configuration file.) But this being the free software movement, we could guarantee that all security engineers and all stakeholders could have equal access to the source code, proving the old adage that “with enough eyes, all bugs are shallow.” There is no good reason to withhold code from the public, especially code so integral to the daily functioning of so many public institutions and businesses. In a cunning PR spin, it appears that Microsoft has started blaming the incident on third-party firms’ access to kernel source and documentation. Translated out of Redmond-ese, the point they are trying to make amounts to “if only we’d been allowed to be more secretive, this wouldn’t have happened…!”

We also need to see that calling for a diversity of providers of nonfree software that are mere front ends for “cloud” software doesn’t solve the problem. Correcting it fully requires switching to free software that runs on the user’s own computer.The Free Software Foundation is often accused of being utopian, but we are well aware that moving airlines, libraries, and every other institution affected by the CrowdStrike outage to free software is a tremendous undertaking. Given free software’s distinct ethical advantage, not to mention the embarrassing damage control underway from both Microsoft and CrowdStrike, we think the move is a necessary one. The more public an institution, the more vitally it needs to be running free software.

For what it’s worth, it’s also vital to check the syntax of your configuration files. CrowdStrike engineers would do well to remember that one, next time.

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