Instagram and Threads Will Stop Recommending Political Content
Users who still want to have content “likely to mention governments, elections, or social topics that affect a group of people and/or society at large” recommended to them can choose to turn off this limitation within their account settings. The changes will apply to public accounts when enabled and only in places where content is being recommended, such as Explore, Reels, in-feed recommendations, and suggested users. The update won’t change how users view content from accounts they choose to follow, so accounts that aren’t eligible to be recommended can still post political content to their followers via their feed and Stories.
For creators, Meta says that “if your account is not eligible to be recommended, none of your content will be recommended regardless of whether or not all of your content goes against our recommendations guidelines.” When these changes do go live, professional accounts on Instagram will be able to use the Account Status feature to check if posting political content is impacting their eligibility for recommendation. Professional accounts can also use Account Status to contest decisions that revoke this eligibility, alongside editing, removing, or pausing politically related posts until the account is eligible to be recommended again.
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