Netflix Customers Canceling Service Increasingly Includes Long-Term Subscribers

Netflix lost 200,000 subscribers last quarter and potentially two million this current period, according to a note to shareholders from last month. Now, new research highlights that the number of long-standing subscribers canceling Netflix rose precipitously in the past few years. 9to5Mac reports: The data provided by the research firm Antenna to The Information shows that people who had been subscribers for more than three years accounted for just 5% of total cancelations at the start of 2022, while it hit 13% in the first quarter of 2022: “Newbie subscribers, meantime, accounted for only 60% of cancellations in the quarter, down from 64% in the fourth quarter. Also in the first quarter, overall cancellations rose to 3.6 million people, compared with around 2.5 million in each of the preceding five quarters. Antenna says it draws its data from a panel of 5 million Americans who anonymously contribute their streaming subscriptions.”

While Netflix is losing ground, the streaming market as a whole is gaining more subscribers, and Antenna’s data suggest a connection between the price increase and Netflix’s subscriber losses: “‘Consumers vote with their wallets on a monthly basis, and now there are just more viable candidates on the ballot,’ said Brendan Brady, media and entertainment lead at Antenna. Also, since many entertainment companies, like NBCUniversal and Disney, have pulled their shows off Netflix and put them on their own services, Netflix has had to rely more on its originals, which have been hit or miss, he said.”

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Older People Using TikTok To Defy Ageist Stereotypes, Research Finds

Older TikTok users are using the online platform, regarded as the virtual playground of teenagers, to defy ageist stereotypes of elderly people as technophobic and frail. The Guardian reports: Research has found increasing numbers of accounts belonging to users aged 60 and older with millions of followers. Using the platform to showcase their energy and vibrancy, these TikTok elders are rewriting expectations around how older people should behave both on and off social media. “These TikTok elders have become successful content creators in a powerful counter-cultural phenomenon in which older persons actually contest the stereotypes of old age by embracing or even celebrating their aged status,” said Dr Reuben Ng, the author of the paper Not Too Old for TikTok: How Older Adults are Reframing Ageing, and an assistant professor at Yale University. Interestingly, said Ng, most TikTok elders are women who “fiercely resist common stereotypes of older women as passive, mild-mannered and weak, instead opting to present themselves as fierce or even foul-mouthed,” he said. […]

The paper looked at 1,382 videos posted by TikTok users who were aged 60 or older and had between 100,000 and 5.3 million followers. In total, their videos, all of which explicitly discussed their age, had been viewed more than 3.5 billion times. Ng found that 71% of these videos — including those from accounts such as grandadjoe1933, who has 5.3 million followers, and dolly_broadway, who has 2.4 million followers — were used to defy age stereotypes. A recurring motif was the “glamma”, a portmanteau combining “glamorous” and “grandma”, with videos including those of a 70-year-old woman joyfully parading around the streets in a midriff-bearing top.

Almost one in five of the videos analyzed made light of age-related vulnerabilities, and one in 10 called out ageism among both younger people and their own contemporaries. Other videos positioned older users as superior to younger people. “I may be 86 but I can still drink more than you lightweights” says one clip. “I may be 86 but I can still twerk better than you,” says another, showing an octogenarian leaping up from a fall down the stairs with a twerk.

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Solar-Powered Desalination Device Wins MIT $100K Competition

The winner of this year’s MIT $100K Entrepreneurship Competition is commercializing a new water desalination technology. MIT News reports: Nona Desalination says it has developed a device capable of producing enough drinking water for 10 people at half the cost and with 1/10th the power of other water desalination devices. The device is roughly the size and weight of a case of bottled water and is powered by a small solar panel. The traditional approach for water desalination relies on a power-intensive process called reverse osmosis. In contrast, Nona uses a technology developed in MIT’s Research Laboratory of Electronics that removes salt and bacteria from seawater using an electrical current.

“Because we can do all this at super low pressure, we don’t need the high-pressure pump [used in reverse osmosis], so we don’t need a lot of electricity,” says Crawford, who co-founded the company with MIT Research Scientist Junghyo Yoon. “Our device runs on less power than a cell phone charger.” The company has already developed a small prototype that produces clean drinking water. With its winnings, Nona will build more prototypes to give to early customers. The company plans to sell its first units to sailors before moving into the emergency preparedness space in the U.S., which it estimates to be a $5 billion industry. From there, it hopes to scale globally to help with disaster relief. The technology could also possibly be used for hydrogen production, oil and gas separation, and more.

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Judge Rules California Law Requiring Women On Corporate Boards Is Unconstitutional

A Los Angeles judge has ruled that California’s landmark law requiring women on corporate boards is unconstitutional. CBS News reports: Superior Court Judge Maureen Duffy-Lewis said the law that would have required boards have up to three female directors by this year violated the right to equal treatment. The ruling was dated Friday. The conservative legal group Judicial Watch had challenged the law, claiming it was illegal to use taxpayer funds to enforce a law that violates the equal protection clause of the California Constitution by mandating a gender-based quota.

The state defended the law as constitutional saying it was necessary to reverse a culture of discrimination that favored men and was put in place only after other measures failed. The state also said the law didn’t create a quota because boards could add seats for female directors without stripping men of their positions. Although the law carried potential hefty penalties for failing to file an annual report or comply with the law, a chief in the secretary of state’s office acknowledged during the trial that it was toothless.

The law required publicly held companies headquartered in California to have one member who identifies as a woman on their boards of directors by the end of 2019. By January 2022, boards with five directors were required to have two women and boards with six or more members were required to have three women. The Women on Boards law, also known by its bill number, SB826, called for penalties ranging from $100,000 fines for failing to report board compositions to the California secretary of state’s office to $300,000 for multiple failures to have the required number of women board members. Fewer than half the nearly 650 applicable corporations in the state reported last year that they had complied. More than half didn’t file the required disclosure statement, according to the most recent report.

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