Samsung Held An Event In the Metaverse. And It Didn’t Quite Go To Plan

Samsung held a launch event for its new Galaxy smartphones in a metaverse this week but many people struggled to gain access as they encountered technical difficulties. CNBC reports: The South Korean tech giant hosted the event Wednesday on Decentraland, a cryptocurrency-focused virtual world that users can create, explore and trade in. Decentraland, one of many metaverse efforts, is accessed via a desktop browser. Users create an avatar which they can then navigate around the blockchain-powered virtual world using a mouse and keyboard — something that isn’t exactly intuitive for non-gamers. The event specifically took place in Samsung 837X, a virtual building that Samsung has built on Decentraland that’s designed to be a replica of its flagship New York experience center. Samsung 837X is there all the time but there just happened to be an event inside the building’s “Connectivity Theatre” on Wednesday. But CNBC, and many others, struggled to find the 837X building and when we did many of us were unable to gain access to it.

When an avatar is first created on Decentraland, it lands in a sort of atrium where clouds appear to be gliding across the floor. There’s a round pool in the middle that has a worrying vortex in the center. Our avatar was soon surrounded by around 20 others. A chat box in the bottom left-hand corner of the screen was full of messages like “help” and “I hate this game.” One user named claireinnit#87fa, boldly claimed “we’re in the —-in future.” On the opposite side of the intimidating pool, three large boards read “classics, events and crowd.” An ad for Samsung 837X hang on the “crowd” board. Once clicked (easier said than done), you’re then given the option to “jump in.” After jumping in, you’re transported to Samsung’s little world on Decentraland and you can see the 837X building. There’s a pizza store next door, but not much else.

CNBC immediately noticed a large line of people at the main entrance to the 837X building. People were struggling to get in. Some users were getting their avatars to jump on other people’s heads as they clambered to the front of the queue but it didn’t help. The doors wouldn’t open and the chatbox was again full of pleas for help. A rumor circulated that a YouTuber had managed to find a way in, while a CNET journalist wrote on Twitter that they had managed to gain access by switching to the “ATHENA” server. It wasn’t immediately obvious how to do this. “Many people were unable to actually enter Samsung 837X before the event started,” wrote CNET’s Russell Holly. […] After around 30 minutes of trying to access Samsung’s building in the metaverse, CNBC gave up and went back to the real world.

Read more of this story at Slashdot.

Browser Extension Shows How Many Brands On Amazon Are Actually Just Amazon

A new browser extension promises to show you which products in your Amazon search results are sold by brands that are either owned by or are exclusive to Amazon, giving you a better idea of who’s selling what you’re buying. The Verge reports: It’s called Amazon Brand Detector, and it uses a list of Amazon brands created by The Markup, along with filters and other techniques (detailed here) to detect and highlight products that are a part of Amazon’s Our Brands program. The Markup created this extension after its investigation into how Amazon ranks its in-house brands in search results and says the tool (available for Chrome-like browsers and Firefox) is designed to make searches more transparent. When we tested it, it obviously highlighted Amazon Basics and Essentials products, but it also drew attention to results that were otherwise indistinguishable from ones not affiliated with Amazon: a dog leash labeled as being made by Panykoo, socks by Teebulen, a sweater by Ofeefan.

While Amazon marked some of those results as “featured from our brands,” that wasn’t the case for all of them. That advisory text is also small and grey, making it easy to miss if you’re casually browsing (especially since there may not be any notice of the affiliation on the actual product page), and it didn’t show up on every result the tool highlighted. Amazon isn’t necessarily shadowy about these brands: it has a page that lists its “private and select exclusive brands,” many of which have legit-sounding names: Happy Belly, Wag, Nature’s Wonder. Some are private labels owned by Amazon, where some are “curated selections” sold exclusively on Amazon but not necessarily operated by the company. According to The Markup, the extension “does not collect any data” and should be compatible with other extensions.

Read more of this story at Slashdot.