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Volvo Ditches PCs and Paper In Favor of iPhone and Apple Watch

Volvo has unleashed a big improvement in customer satisfaction after equipping its 1,500 service engineers with an Apple Watch to use during their day. What, on the face of it, seems a small change reflects extensive cultural change across the company, which is actively engaged in digital transformation across its business. Computerworld’s Jonny Evans reports: Volvo has equipped its engineers (Personal Service Technicians) with an Apple Watch and iPhone (running the Volvo Service app) to help them work more efficiently than before. The company’s primary focus is to improve customer service, as it recognizes that technicians are the main point of customer contact across the life of the Volvo they drive. So, how can an Apple Watch in a garage improve customer service?

– In use, the engineer will receive a Notification when a customer arrives at the garage with their car.
– The watch will show the customer’s name, relevant notes, and car details.
– During the repair, engineers can access information — and once the repair is complete, they can directly call the customer to tell them.
– They can also schedule and make a subsequent follow-up call.

The benefit is that with all this information being made available through the Watch (and accompanying iPhone app), engineers don’t need to use printed records, or access a PC to stay up to date. That’s not only time-consuming, but learning how to use these systems takes up time. The company told me it took up to 6 months to train new recruits on the 15 different IT systems Volvo used before. Now, thanks to smart analysis and smart integration of legacy systems, what technicians need to know is always with them. The result is that paperwork doesn’t disappear, technicians/engineers can stay focused, essential customer contact records aren’t lost and engineers always have clarity and purpose. It all sounds so simple. It should sound simple. But it isn’t simple. […]

The project is already generating positive results. The company told me that 80% of technicians who use the app have increased their total customer satisfaction scores. Volvo also cites a 30% increase in post-service follow up calls and emails to customers, thanks to the tech pushing complex processes out of the way. Digitalization Director Markus Lundstrom said: “With the Volvo Service app we’re connecting people through technology. At one workshop, customers report a 37% improvement in the ability to access their Personal Service Technician.” The company also reported a 40% decrease in paper printouts. Volvo is also seeing the technicians use their new kit to get other tasks done. “Some of our teams use the Walkie-Talkie feature to communicate with each other across the facility,” they said.