Category: google

This decision eliminates one of the platform’s best features: a sense of community. Reportedly, more than 31 million people use Fitbit at least once a week. That’s a staggering number and a group of customers ripe for creating and maintaining an active community. At a time when the market is flooded with competing fitness tracker and smartwatch brands, it has become increasingly difficult to stand out. According to Statista, Fitbit has been leading the wearables space since 2014, accounting for almost half the worldwide market share at 45%. The company’s solid grasp on the market (though it now faces stiff competition from the likes of Apple, Garmin, and others) is partly because of the unique Challenges and groups. While other companies, like Apple, have a version of Challenges, they’re not as robust as what Fitbit supports. “Nonetheless, for anyone new to the market looking for a fitness tracker or smartwatch that can do it all and connect them to a wealth of information and a community of people, this news makes Fitbit a less appealing platform to consider,” adds Persaud. “All we can do is hope for bigger and better things to come with Google integration in the future.”

Having Google pay Apple “a significant share of revenue from Google Search traffic” passing through its own Chrome browser on iOS is difficult to explain. Apple does not provide any obvious value to people seeking to use Google Search within Google Chrome. One attempt to explain the arrangement can be found in an antitrust lawsuit filed on December 27, 2021, and subsequently amended [PDF] on March 29, 2022. The complaint, filed by the Alioto Law Firm in San Francisco, claims Apple has been paid for the profits it would have made if it had competed with Google, without the cost and challenge of doing so. “Because more than half of Google’s search business was conducted through Apple devices, Apple was a major potential threat to Google, and that threat was designated by Google as ‘Code Red,'” the complaint contends. “Google paid billions of dollars to Apple and agreed to share its profits with Apple to eliminate the threat and fear of Apple as a competitor.”

These alleged revenue sharing arrangements — which are known in detail only to a limited number of people and have yet to be fully disclosed — have been noted by the UK CMA as well as the US Justice Department, which along with eleven US States, filed an antitrust complaint against Google on October 20, 2020. Reached by phone, attorney Joseph M. Alioto, who filed the private antitrust lawsuit, told The Register it would not surprise him to learn that Google has been paying Apple for search revenue derived from Chrome. He said Google’s deal with Apple, which began at $1 billion per year, reached as high as $15 billion annually in 2021. “The division of the market is per se illegal under the antitrust laws,” said Alioto. Apple and Google are currently trying to have the case dismissed citing lack of evidence of a horizontal agreement between the two companies, and other supposed deficiencies.

The surge is coming from numerous malware families, including AuroraStealer, IcedID, Meta Stealer, RedLine Stealer, Vidar, Formbook, and XLoader. In the past, these families typically relied on phishing and malicious spam that attached Microsoft Word documents with booby-trapped macros. Over the past month, Google Ads has become the go-to place for criminals to spread their malicious wares that are disguised as legitimate downloads by impersonating brands such as Adobe Reader, Gimp, Microsoft Teams, OBS, Slack, Tor, and Thunderbird.

On the same day that Spamhaus published its report, researchers from security firm Sentinel One documented an advanced Google malvertising campaign pushing multiple malicious loaders implemented in .NET. Sentinel One has dubbed these loaders MalVirt. At the moment, the MalVirt loaders are being used to distribute malware most commonly known as XLoader, available for both Windows and macOS. XLoader is a successor to malware also known as Formbook. Threat actors use XLoader to steal contacts’ data and other sensitive information from infected devices. The MalVirt loaders use obfuscated virtualization to evade end-point protection and analysis. To disguise real C2 traffic and evade network detections, MalVirt beacons to decoy command and control servers hosted at providers including Azure, Tucows, Choopa, and Namecheap. “Until Google devises new defenses, the decoy domains and other obfuscation techniques remain an effective way to conceal the true control servers used in the rampant MalVirt and other malvertising campaigns,” concludes Ars. “It’s clear at the moment that malvertisers have gained the upper hand over Google’s considerable might.”

Google originally launched the Stadia Controller as a device that connects directly to Stadia services and had the Bluetooth chip disabled. After news broke of the Stadia shutdown, fans have been finding ways to save the controller from an e-waste fate by using workarounds to connect it wirelessly to other devices. Workarounds like connecting to an Android device will no longer be required thanks to this new tool. It means that most Stadia players that purchased a Founders or Premiere edition will have been effectively gifted a free Bluetooth controller thanks to Google’s refunds.

That’s exactly where Rebble picked up, providing web services to Pebble watches, including (for paying subscribers) voice dictation. But those services still relied on the core Pebble app to connect the watch and smartphone. If Android did make the leap to a 64-bit-only OS, it could have left Pebble/Rebble users in the lurch. Berry’s post on r/pebble offers “thanks to Google for providing us with one last update!” This is, to be sure, not the typical outcome of products that have been acquired by Google, even if second-hand.

People who have tried Starline seem to like it, but considering you have to be personally invited by Google to try it, that’s only a very small handful of people. It’s hard to imagine much of a market for what must be a six-figure video booth the size of a small bathroom, but Google is pushing ahead with more testing. A Google statement says: “Today, Project Starline prototypes are found in Google offices across the US, with employees using the technology every day for meetings, employee onboarding and building rapport between colleagues.” The company continues: “Beyond Google employees, we’ve also invited more than 100 enterprise partners in areas like media, healthcare and retail to participate in demos at Google’s offices and provide us with feedback on the experience and applications to their businesses. We see many ways Project Starline can add business value across a number of industries, and we remain focused on making it more accessible.” Salesforce, WeWork, T-Mobile, and Hackensack Meridian Health have signed up to try it. WeWork, a company based around renting too-expensive-to-own office space, seems particularly enthused with the idea.

In a new book titled The Propagandists’ Playbook, they’re warning that simple link-filled search results have been transformed by “Google’s latest desire to answer our questions for us, rather than requiring us to click on the returns.” The trouble starts when Google returns inaccurate answers “that often disrupt democratic participation, confirm unsubstantiated claims, and are easily manipulatable by people looking to spread falsehoods.”

By adding all of these features, Google — as well as competitors such as DuckDuckGo and Bing, which also summarize content — has effectively changed the experience from an explorative search environment to a platform designed around verification, replacing a process that enables learning and investigation with one that is more like a fact-checking service…. The problem is, many rely on search engines to seek out information about more convoluted topics. And, as my research reveals, this shift can lead to incorrect returns… Worse yet, when errors like this happen, there is no mechanism whereby users who notice discrepancies can flag it for informational review….

The trouble is, many users still rely on Google to fact-check information, and doing so might strengthen their belief in false claims. This is not only because Google sometimes delivers misleading or incorrect information, but also because people I spoke with for my research believed that Google’s top search returns were “more important,” “more relevant,” and “more accurate,” and they trusted Google more than the news — they considered it to be a more objective source….

This leads to what I refer to in my book, The Propagandists’ Playbook, as the “IKEA effect of misinformation.” Business scholars have found that when consumers build their own merchandise, they value the product more than an already assembled item of similar quality — they feel more competent and therefore happier with their purchase. Conspiracy theorists and propagandists are drawing on the same strategy, providing a tangible, do-it-yourself quality to the information they provide. Independently conducting a search on a given topic makes audiences feel like they are engaging in an act of self-discovery when they are actually participating in a scavenger-hunt engineered by those spreading the lies….

Rather than assume that returns validate truth, we must apply the same scrutiny we’ve learned to have toward information on social media.

Another problem the article points out: “Googling the exact same phrase that you see on Twitter will likely return the same information you saw on Twitter.

“Just because it’s from a search engine doesn’t make it more reliable.”