Category: movies

Adobe’s Account IQ is powered by Adobe Sensei, which in turn acts as the intelligence layer for Adobe Experience Platform. In theory, Adobe will know more about a streaming account than those using it, so the company should be able to predict the most effective course of action to reduce password sharing and/or monetize it, without annoying the account holder. But of course, if you’re monitoring customer accounts in such close detail, grabbing all available information is the obvious next step. Adobe envisions collecting data on how many devices are in use, how many individuals are active, and geographical locations — including distinct locations and span. This will then lead to a “sharing probability” conclusion, along with a usage pattern classification that should identify travelers, commuters, close family and friends, even the existence of a second home.

Given that excessive sharing is likely to concern platforms like Netflix, Adobe’s plan envisions a period of mass account monitoring followed by an on-screen “Excessive Sharing” warning in its dashboard. From there, legal streaming services can identify the accounts most responsible and begin preparing their “graduated response” towards changing behaviors. After monetizing those who can be monetized, those who refuse to pay can be identified and dumped. Or as Adobe puts it: “Return free-loaders to available market.” Finally, Adobe also suggests that its system can be used to identify customers who display good behavior. These users can be rewarded by eliminating authentication requirements, concurrent stream limits, and device registrations.

The news marks the first time that Ghibli’s films have been made available via digital rental. The catalogue has been one of the pillars of GKIDS’ business since the distributer acquired the North American film distribution rights to the studio’s films in 2011, followed by the home media rights in 2017 — previously, the majority of Studio Ghibli films were distributed via the Walt Disney Company. Since 2017, GKIDS has partnered with Fathom Events to host a series of limited run screenings of the studio’s films throughout the year. The catalog was made available for digital purchase in 2019, and GKIDS has an exclusive deal to stream the films in the United States on HBO Max, where they have been included since 2020.

While Netflix is losing ground, the streaming market as a whole is gaining more subscribers, and Antenna’s data suggest a connection between the price increase and Netflix’s subscriber losses: “‘Consumers vote with their wallets on a monthly basis, and now there are just more viable candidates on the ballot,’ said Brendan Brady, media and entertainment lead at Antenna. Also, since many entertainment companies, like NBCUniversal and Disney, have pulled their shows off Netflix and put them on their own services, Netflix has had to rely more on its originals, which have been hit or miss, he said.”

“My favored theory is that the Oscars are declining because the movies they were made to showcase have been slowly disappearing.”

When the nominees were announced in February, nine of the 10 had made less than $40 million in domestic box office. The only exception, “Dune,” barely exceeded $100 million domestically, making it the 13th-highest-grossing movie of 2021. All told, the 10 nominees together have earned barely one-fourth as much at the domestic box office as “Spider-Man: No Way Home.” Even when Hollywood tries to conjure the old magic, in other words, the public isn’t there for it anymore…. Sure, non-superhero-movie box office totals will bounce back in 2022, and next year’s best picture nominees will probably earn a little more in theaters. Within the larger arc of Hollywood history, though, this is the time to call it: We aren’t just watching the decline of the Oscars; we’re watching the End of the Movies….

[W]hat looks finished is The Movies — big-screen entertainment as the central American popular art form, the key engine of American celebrity, the main aspirational space of American actors and storytellers, a pop-culture church with its own icons and scriptures and rites of adult initiation…. The internet, the laptop and the iPhone personalized entertainment and delivered it more immediately, in a way that also widened Hollywood’s potential audience — but habituated people to small screens, isolated viewing and intermittent watching, the opposite of the cinema’s communalism. Special effects opened spectacular (if sometimes antiseptic-seeming) vistas and enabled long-unfilmable stories to reach big screens. But the effects-driven blockbuster, more than its 1980s antecedents, empowered a fandom culture that offered built-in audiences to studios, but at the price of subordinating traditional aspects of cinema to the demands of the Jedi religion or the Marvel cult. And all these shifts encouraged and were encouraged by a more general teenage-ification of Western culture, the extension of adolescent tastes and entertainment habits deeper into whatever adulthood means today….

Under these pressures, much of what the movies did in American culture, even 20 years ago, is essentially unimaginable today. The internet has replaced the multiplex as a zone of adult initiation. There’s no way for a few hit movies to supply a cultural lingua franca, given the sheer range of entertainment options and the repetitive and derivative nature of the movies that draw the largest audiences. The possibility of a movie star as a transcendent or iconic figure, too, seems increasingly dated. Superhero franchises can make an actor famous, but often only as a disposable servant of the brand. The genres that used to establish a strong identification between actor and audience — the non-superhero action movie, the historical epic, the broad comedy, the meet-cute romance — have all rapidly declined…

[T]he caliber of instantly available TV entertainment exceeds anything on cable 20 years ago. But these productions are still a different kind of thing from The Movies as they were — because of their reduced cultural influence, the relative smallness of their stars, their lost communal power, but above all because stories told for smaller screens cede certain artistic powers in advance.
The article argues that episodic TV also cedes the Movies’ power of an-entire-story-in-one-go condensation. (“This power is why the greatest movies feel more complete than almost any long-form television.”) And it ultimately suggests that like opera or ballet, these grand old movies need “encouragement and patronage, to educate people into loves that earlier eras took for granted,” and maybe even “an emphasis on making the encounter with great cinema a part of a liberal arts education. ”

In 2014 one lone film-maker had even argued that Ben Stiller’s spectacular-yet-thoughtful Secret Life of Walter Mitty “might be the last of a dying breed.”

One of his most significant contributions to 2001 was creating the film’s Star Gate, a ground-breaking scene where astronaut Dave Bowman hurtles through an illuminated tunnel transcending space and time. In order to meet Kubrick’s high aesthetic standards for the shot, Trumbull essentially designed a way to turn the film camera inside-out. Trumbull’s ad hoc technique “was completely breaking the concept of what a camera is supposed to do,” he said during a lecture at TIFF. Trumbull earned visual effects Oscar nominations for his work on Close Encounters, Star Trek: The Motion Picture and Blade Runner. He also received the President’s Award from the American Society of Cinematographers in 1996.

Later in his career, Trumbull voiced distaste over the impact of computers on visual effects, decrying the cheapening and flattening impact of the new era of CGI. […] He spent the last years of his life working on a new super-immersive film format he dubbed MAGI, which he believed would improve the experience of watching a film in theaters. But Trumbull struggled to draw the interest of today’s film industry.