Starbucks Links With Amazon Go For First Cashierless Cafe
Starbucks has partnered with Amazon Go, the e-commerce giant’s brick-and-mortar convenience store, to open its first ever cashierless cafe. “[C]ustomers can sit at a table with a latte or grab a sandwich from a shelf and walk out,” reports Reuters. From the report: Hit by a U.S. labor crunch, Starbucks and other companies are expanding labor-saving technology like artificial intelligence, robotics and digital touch screens. […] The pandemic pushed people to place more orders online for carry out, delivery and drive-thru. To keep up, Starbucks shifted its development strategy to new store formats, adding pickup-only locations in urban areas, as well as traditional cafes and suburban drive-thrus. Starbucks and Amazon plan to open at least two more U.S. locations together in 2022, said Kathryn Young, Starbucks’ senior vice president of global growth and development.
Starbucks baristas will make drinks and the rest of the chain’s menu at the new location in New York City, which will have the same staffing level as any other Starbucks, she said. Customers can order through the Starbucks app and grab coffee to go from a counter near the door. Or they can use a credit card, Amazon app or Amazon One palm reader to enter the rest of the space, take snacks from shelves, or sit at tables.
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