Samsung Held An Event In the Metaverse. And It Didn’t Quite Go To Plan
When an avatar is first created on Decentraland, it lands in a sort of atrium where clouds appear to be gliding across the floor. There’s a round pool in the middle that has a worrying vortex in the center. Our avatar was soon surrounded by around 20 others. A chat box in the bottom left-hand corner of the screen was full of messages like “help” and “I hate this game.” One user named claireinnit#87fa, boldly claimed “we’re in the —-in future.” On the opposite side of the intimidating pool, three large boards read “classics, events and crowd.” An ad for Samsung 837X hang on the “crowd” board. Once clicked (easier said than done), you’re then given the option to “jump in.” After jumping in, you’re transported to Samsung’s little world on Decentraland and you can see the 837X building. There’s a pizza store next door, but not much else.
CNBC immediately noticed a large line of people at the main entrance to the 837X building. People were struggling to get in. Some users were getting their avatars to jump on other people’s heads as they clambered to the front of the queue but it didn’t help. The doors wouldn’t open and the chatbox was again full of pleas for help. A rumor circulated that a YouTuber had managed to find a way in, while a CNET journalist wrote on Twitter that they had managed to gain access by switching to the “ATHENA” server. It wasn’t immediately obvious how to do this. “Many people were unable to actually enter Samsung 837X before the event started,” wrote CNET’s Russell Holly. […] After around 30 minutes of trying to access Samsung’s building in the metaverse, CNBC gave up and went back to the real world.
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