Planned NFT-Based Private Club in San Francisco Stalled by Uncompleted Permitting Steps
Last August, Joshua Sigel held a “groundbreaking” event at what he said would be the future home of Sho Restaurant, located atop Salesforce Park in San Francisco. He told the gathered media that construction of the proposed Japanese fine dining restaurant would begin in less than two months, once some permitting issues were resolved, with a targeted opening date of September or October of 2023.
Sigel maintained that he’d soon be offering 3,275 Sho Club NFT (non-fungible token) memberships — first via a private sale, then a larger public sale in late September — which would serve as the backbone of Sho Restaurant’s clientele. (Sigel is the CEO of Sho Group, which encapsulates Sho Restaurant and Sho Club.) There were to be 2,878 “Earth” NFT memberships, priced at $7,500 each; 377 “Water” NFT memberships, priced at $15,000 each; and 20 “Fire” NFT memberships; priced at $300,000 each. The NFTs are basically membership cards for the restaurant, spruced up with Web3 jargon…. Each membership tier comes with increasingly luxurious benefits, though restaurant reservations would also be available for nonmembers.
Seven months later, things don’t seem to be going very well for Sho Club or for Sho Restaurant. I recently walked over to Salesforce Park and peered inside the shell of the building that’s supposed to become a restaurant; I saw an empty space that looks almost exactly the same as it did in August. The mock-up design photos that journalists looked at during the “groundbreaking” in August remain strewn about on the floor. Permits for Sho Restaurant haven’t been issued, the result of Sho Restaurant designers not yet responding to a number of San Francisco Department of Building Inspection notes, among a host of permitting steps that haven’t been completed. Sho Club social media accounts have been radio silent since late September….
Sho Club appears to have sold around 100 NFT memberships, rather than 3,275, as Sigel originally projected. I repeatedly reached out to Sigel, to Sho Club, and its public relations representatives. No one replied to my questions.
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