NCTC Could Drop ‘Cable’ As Industry Group Eyes Name Change

Industry trade group the National Cable Television Cooperative (NCTC) could be dropping the “cable” moniker as it eyes a potential name change. Fierce Video reports: A trademark application filed by NCTC on May 17 shows one proposal for a new name: National Content & Technology Cooperative. An NCTC spokesperson confirmed to Fierce that the organization will be changing its name, but said it is considering a large number of options and hasn’t yet settled on a final decision. The spokesperson noted it’s taking time to register potential names, but some of the other choices on the table include simply “NCTC,” “NCTC Online” or even sticking with its current brand of the National Cable Television Cooperative. […] According to the application, it appears NCTC is also considering losing the image of a coaxial cable that’s currently featured in its logo.

So why the potential shift away from cable? One factor could be that the industry has clearly changed since NCTC formed in 1984, with cable operators in recent years deemphasizing traditional video offerings. The “Cable Television” part of the group’s name is becoming less accurate over time, said Brett Sappington, VP of Interpret. “Broadband, not television, is the cash cow for the cable industry,” he told Fierce Video. “Many of the organization’s members are actually moving away from offering their own video service and are, instead, focusing on broadband bundled with streaming services.” […] Along with industry changes come some shifts in perception as well. “Cable TV doesn’t necessarily have a positive connotation today,” Sappington noted. “In fact, many online TV services such as Sling TV or FuboTV emphasize why consumers should ‘drop cable’ and go with their services instead,” he continued.

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California Parents Could Soon Sue For Social Media Addiction

California could soon hold social media companies responsible for harming children who have become addicted to their products, permitting parents to sue platforms like Instagram and TikTok for up to $25,000 per violation under a bill that passed the state Assembly on Monday. The Associated Press reports: The bill defines “addiction” as kids under 18 who are both harmed — either physically, mentally, emotionally, developmentally or materially — and who want to stop or reduce how much time they spend on social media but they can’t because they are preoccupied or obsessed with it. Business groups have warned that if the bill passes, social media companies would most likely cease operations for children in California rather than face the legal risk.

The proposal would only apply to social media companies that had at least $100 million in gross revenue in the past year, appearing to take aim at social media giants like Facebook and others that dominate the marketplace. It would not apply to streaming services like Netflix and Hulu or to companies that only offer email and text messaging services. […] The bill gives social media companies two paths to escape liability in the courts. If the bill becomes law, it would take effect on Jan. 1. Companies that remove features deemed addictive to children by April 1 would not be responsible for damages. Also, companies that conduct regular audits of their practices to identify and remove features that could be addictive to children would be immune from lawsuits. “Monday’s vote is a key — but not final — step for the legislation,” adds the report. “The bill now heads to the state Senate, where it will undergo weeks of hearings and negotiations among lawmakers and advocates. But Monday’s vote keeps the bill alive this year.”

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Microsoft Dev Box Will Virtualize Your Windows Development PC In a Browser Window

Microsoft Dev Box is intended to simplify the process of getting new developer workstations up and running quickly, with all necessary tools and dependencies installed and working out-of-the-box (so to speak), along with access to up-to-date source code and fresh copies of any nightly builds. Ars Technica reports: Dev Box is built on Windows 365, a service that IT admins can use to provide preconfigured virtual PCs to users. Admins can build operating system images and offer hardware configurations with different amounts of CPU power, storage, and RAM based on what particular users (or workloads) need. Windows 365 virtual machines, including but not limited to Dev Box VMs, can be accessed from other Windows PCs, or devices running macOS, iOS, Android, Linux, or ChromeOS.

“Microsoft Dev Box supports any developer IDE, SDK, or internal tool that runs on Windows,” writes Microsoft product manager Anthony Cangialosi [in a blog post introducing the service]. “Dev Boxes can target any development workload you can build from a Windows desktop and are particularly well-suited for desktop, mobile, IoT, and gaming. You can even build cross-platform apps using Windows Subsystem for Linux.” Dev Box is currently available in a private preview. If you’re interested in testing it when the preview goes public, you can sign up to learn more here.

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