Once Frenemies, Elastic and AWS Are Now Besties
Fast-forward to today, and you would hardly know that the two companies were once at loggerheads. Over the past year, Elastic and Amazon have partnered to bring all manner of technologies and integrations to market, and they’ve worked to ensure that their shared customers can more easily onboard to Elastic Cloud within Amazon’s infrastructure. Building on a commitment last month to make AWS and Elastic work even better together, Elastic and AWS today announced an even deeper collaboration, to “build, market and deliver” frictionless access to Elastic Cloud on AWS. In essence, this means that the two companies will go full-throttle on their “go-to-market” sales and marketing strategies — this includes a new free 7-day trial for customers wanting to test-drive Elastic Cloud directly from the AWS Marketplace.
On top of that, AWS has committed to working with Elastic to generate new business across Amazon’s various cloud-focused sales organizations — this is a direct result of Elastic joining the AWS ISV Accelerate program. All of this has been made possible because of the clear and distinct products that now exist — Amazon has OpenSearch, and Elastic has Elasticsearch, which makes collaboration that much easier. What does Amazon get for all of this? “Put simply, companies accessing Elastic’s services on AWS infrastructure drive a lot of cloud consumption — which translates into ka-ching for Amazon,” adds Sawers.
Read more of this story at Slashdot.