Podcasters Ditch Short Episodes in Favor of Four-Hour Conversations
“It’s not important to ship every good minute,” Gilbert said. “It’s important to ship only great minutes. If you’re actually intellectually honest with yourself, that’s how to release a really good product.” Even with the longer runtimes, he said, their audience listens to the vast majority of each episode. Consider their deep dive on Lockheed Martin, which runs for three hours and 38 minutes. On Apple Podcasts, the average listener consumed 70% of the show, he said. An episode on Nike, which clocks in at upwards of four hours, had an average consumption rate of 68%. “Every time we made something longer… people only seemed to love it more,” he said. On the show’s website, the hosts describe the episodes as “conversational audiobooks.” […]
[Jack Sylvester, executive director at Flight Studio, the Bartlett-founded podcast company behind Diary of a CEO] said the team can view data around how much of the audience consumes episodes on YouTube’s TV app versus on a phone, tablet or computer. TV usage, he said, is ticking up. To give viewers a reason to keep the show on as their primary viewing experience, they’re now making sure the videos have a top-quality polish. Still, in a world in which people scoff at the prospect of a three-hour movie — and short-form video is the dominant consumption trend in entertainment — these podcasters are eagerly meandering in the opposite direction. “The short-form obsession ended up creating white space for us,” said Gilbert of Acquired. “Whenever you have a trend, that means there’s people who feel left behind and want to flock to something new. This sets us apart.”
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Apple Vision Pro’s Content Drought Improves With New 3D Videos
In September, we’ll see the debut of a new Immersive Video series titled Elevated. Apple describes it as an “aerial travel series” in which viewers will fly over places of interest. The first episode will take viewers to Hawaii, while another planned for later this year will go to New England. Apple is additionally partnering with Red Bull for a look at surfing called Red Bull: Big-Wave Surfing. In addition to those documentary episodes, there will be three short films by year’s end. One will be a musical experience featuring The Weeknd, and another will take basketball fans inside the 2024 NBA All-Star Weekend. There will also be Submerged, the first narrative fictional Immersive Video on the platform. It’s an action short film depicting struggles on a submarine during World War II.
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Winamp Is ‘Opening Up’ Its Source Code
Alexandre Saboundjian, CEO of Winamp, explains: “This is a decision that will delight millions of users around the world. Our focus will be on new mobile players and other platforms. We will be releasing a new mobile player at the beginning of July. Still, we don’t want to forget the tens of millions of users who use the software on Windows and will benefit from thousands of developers’ experience and creativity. Winamp will remain the owner of the software and will decide on the innovations made in the official version.”
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Pet Parrots Prefer Live Video-Calls Over Watching Pre-Recorded Videos
Over the course of the six-month study, the parrots chose to initiate calls to other birds significantly more often than they opted to watch pre-recorded footage. They also seemed more engaged in the live chats, spending much longer on calls with other birds than they did watching videos from a library of options. The findings could help steer the future course of the emerging “animal internet,” which uses digital technology to empower animals to interact with humans and each other in new ways.
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Android Gets a New Software-Based AV1 Decoder
Dikici says that “most” devices can at least support 720p at 30 frames per second, but that apps will need to opt in “for now” to support AV1 via software decoding. One app that has opted in is YouTube, which now uses AV1 on all compatible devices (though it may have reverted this). This may result in increased power usage depending on your device, though. Improvements on that front may be coming, though, says VideoLAN on Twitter/X.
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Hulu Content Will Be Added To Disney+
Iger attributed the move toward a one-app location for both Disney+ and Hulu content to the “advertising potential for the combined platform.” While Hulu has long offered an ad-supported option for subscribers, Disney+ launched the cheaper tier last year. Disney will begin to roll out the one-app offering by the end of the calendar year, and Iger said the company would share further details at a later time. In the company’s fiscal second quarter earnings, the company reported $21.82 billion in revenue, up 13% from the same period last year and beating estimates. It did, however, shed 4 million Disney+ subscribers.
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Disney Reconsiders Making Content For Others
“As we look to reduce the content that we’re creating for our own platforms, there probably are opportunities to license to third parties,” Iger said. “For a while, that was something we couldn’t possibly do because we were so favoring our own streaming platforms. But if we get to a point where we need less content for these platforms, and we still have the capacity of producing that content, why not use it to grow revenue?” Iger also talked about the possibility of licensing content to third parties, noting that Seth MacFarlane’s animated series “Family Guy” draw viewers both on Disney-owned Hulu, as well as on the Roku streaming service.
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New Winamp Update Adds Features, Fixes, and (Sigh) Support For ‘Music NFTs’
There’s still plenty here for legacy Winamp fans to like, and it’s nice to see that all the modernization work done in the 5.9 update is paying off in the form of faster updates. Among many other fixes, the new release includes a “memory footprint reduction,” a bandwidth increase for streamed music, an update to OpenSSL 3.0.5, and a few other updates for the underlying codecs and other software that Winamp uses to do its thing. As for the NFT support, Winamp developer Eddy Richman (who goes by the handle “DJ Egg” on the Winamp forums) wrote that people who don’t want it can remove it, either during the install process or after Winamp is installed.
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Spotify Acquires Company That Detects Harmful Content In Podcasts
The two companies have actually been working together since 2020, with the aim of preventing misinformation in election-related content. They forged their partnership before Joe Rogan started spreading COVID-19 vaccine misinformation on his Spotify-exclusive show, which is said to be the most-listened-to podcast on the planet. There was a significant backlash against Rogan and Spotify earlier this year. […] It may be the case that Spotify sees employing Kinzen’s tech as a means to help it avoid similar PR catastrophes in the future.
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Google Wants To Take On Dolby With New Open Media Formats
Google’s open media efforts have until now primarily focused on the development of codecs. The company acquired video codec maker On2 in 2009 to open source some of its technology; it has also played a significant role in the foundation of the Alliance for Open Media, an industry consortium that is overseeing the royalty-free AV1 video codec. Project Caviar is different from those efforts in that it is not another codec. Instead, the project focuses on 3D audio and HDR video formats that make use of existing codecs but allow for more rich and immersive media playback experiences, much like Dolby Atmos and Dolby Vision do. Baliga didn’t mention Dolby by name during his presentation, but he still made it abundantly clear that the company was looking to establish alternatives to the Atmos and Vision formats. “We realized that there are premium media experiences where there aren’t any great royalty-free solutions,” he said, adding that the licensing costs for premium HDR video and 3D audio “can hurt manufacturers and consumers.”
Dolby makes most of its money through licensing fees from hardware manufacturers. The company charges TV manufacturers $2 to $3 to license Dolby Vision, according to its Cloud Media Solutions SVP Giles Baker. Dolby hasn’t publicly disclosed licensing fees for Atmos; it charges consumers who want to add immersive audio to their Xbox consoles $15 per license, but the fee hardware manufacturers have to pay is said to be significantly lower. Still, in an industry that long has struggled with razor-thin margins, every extra dollar matters. That’s especially true because Dolby already charges virtually all device makers a licensing fee for its legacy audio codecs. A manufacturer of streaming boxes that wholesale for $50 has to pay around $2 per unit for Dolby Vision and Dolby Digital, according to a document an industry insider shared with Protocol. “For lower-cost living room devices, the cost may be prohibitive,” Baliga said during his presentation.
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